What are you looking for in business when doing Time Series Forecasting?

  • Short-term planning:

    • Allocate resources efficiently (staff, inventory, production capacity).
    • Optimize customer service and operational schedules.
    • Plan promotions, logistics, and supply chain needs based on near-term demand.
  • Long-term planning:

    • Guide strategic decisions, such as market expansion or capital investment.
    • Forecast revenue growth or customer base changes—but with caution, as uncertainty increases over time.
    • Incorporate risk management and scenario analysis for external factors (e.g., economic changes, competitor actions, seasonality).
  • Decision support:

    • Identify trends, seasonality, and anomalies to inform business strategy.
    • Detect early warning signs of declining demand or unexpected surges.