The Gartner Hype Cycle is a Conceptual Model represent the typical progression of new technologies and innovations through five key phases of public attention and adoption.
The phases are:
Innovation Trigger
- A technology breakthrough or concept emerges.
- Early proof-of-concept stories and media interest trigger significant attention.
- Commercial viability is still unproven.
Peak of Inflated Expectations
- Early publicity produces success stories, often accompanied by scores of failures.
- Some companies take action; many do not.
Trough of Disillusionment
- Interest wanes as experiments and implementations fail to deliver.
- Producers of the technology either improve it or fail.
Slope of Enlightenment
- Some businesses persist and begin to understand the benefits and practical applications.
- More instances of how the technology can solve problems emerge.
Plateau of Productivity
- Mainstream adoption begins to take off.
- The technology’s broad market applicability and relevance are becoming clearer and more stable.
