Flexitricity

They provide Demand Response

Role of Flexitricity (Aggregator Model)

Flexitricity operates as a ==Demand Response aggregator and route-to-market provider==.

Core functions:

• Aggregate distributed flexible assets into a Virtual Power Plant (VPP)
• Enable smaller sites to access markets otherwise restricted to large generators
• Optimise and trade flexibility across multiple energy markets
• Manage compliance, metering, dispatch, and settlement

Technical integration

• API connectivity with site systems
• On-site control hardware (“outstation”)
• Secure communications

Operational model

• 24/7 control room monitoring
• Centralised dispatch
• Pre-agreed operational constraints
• No disruption to core site processes

Flexitricity acts as the intermediary between businesses and the grid, simplifying access to complex market structures.

3. Example Use Case - Cold Storage Facility

• Refrigeration load temporarily reduced
• Controlled temperature deviation within defined tolerance
• No impact on product integrity
• Site earns DSR revenue

Flexibility is extracted from operational headroom rather than core process compromise.

4. Revenue Determinants

Revenue potential depends on:

• Asset type (refrigeration, CHP, battery storage)
• Flexible capacity size ($MW$)
• Response speed (seconds vs minutes)
• Availability window
• Geographic location (network constraints)
• Market pathway utilised

5. Market Pathways

A. Balancing Services (Contracted Ahead of Time)

Examples:

• STOR
• Frequency response

Characteristics:

• Forward tendering
• Committed availability
• Pre-agreed delivery terms

These services provide reserve and response capability to the system operator.

B. Balancing Mechanism

Flexitricity enables behind-the-meter assets, including gas CHP and batteries, to participate in BM trading. Flexitricity gives a opening the BM to smaller players.

6. Market Innovation

• Expanded BM access beyond traditional large power stations
• Aggregated participation of distributed energy resources
• Integration of behind-the-meter generation
• Increased liquidity from smaller, flexible assets

This represents structural change in market access.

7. Why Flexibility Matters

The electricity system requires constant balance between supply and demand. Imbalances arise due to:

• Generator outages
• Intermittent wind and solar generation
• Forecast errors
• Demand variability

Stakeholders affected:

• Producers
• Suppliers (who procure energy ahead of time)
• Consumers
• Transmission system operators

As electrification of heat and transport increases, system volatility rises. Flexibility reduces the need for peaking plant and supports renewable integration.

8. Capacity Market Context

The Capacity Market remunerates assets for being available during system stress events.

Demand-side assets can:

• Offer to reduce consumption during peak stress
• Provide firm capacity commitments

This differs from BM participation, which is real-time and dynamic.

9. Asset Classes

Common flexible assets:

• Combined Heat and Power (CHP)
• Refrigeration systems
• Industrial processes
• Battery storage
• EV fleets

Battery storage provides:

• Fast response capability
• Arbitrage opportunities
• Multi-market participation

10. Business Case Summary

Participation in DSR provides:

• Reduced net energy costs
• Incremental revenue streams
• Improved operational resilience in volatile markets
• Progress toward ESG and net-zero targets

Flexitricity’s value proposition is optimisation of flexible assets and simplified access to complex electricity markets.

Note: Flexitricity (Aggregator / Route-to-Market Model)

This note should describe the market intermediary structure, not the product.

Core Function

Flexitricity is a demand-side response aggregator and route-to-market provider.

It:

• Aggregates distributed assets into a Virtual Power Plant (VPP)
• Enables sub-threshold assets to access national markets
• Trades flexibility across multiple mechanisms
• Manages dispatch, compliance, and settlement

Markets Accessed

• Balancing services
• Capacity market
• Balancing Mechanism
• Wholesale optimisation

Operational Model

• 24/7 control room
• Centralised dispatch
• Pre-agreed operational constraints
• Technical integration (API / outstation hardware)

Flexitricity is the structural intermediary between businesses and the grid.

This note should not focus heavily on Flex Go mechanics.

Flexitricity Flexitricity essentially acts as the control layer that aggregates heterogeneous, distributed data points (assets) into a single, reliable power resource.