Purpose
- Understand how the business measures success.
- Translate business objectives into a data mining or modeling problem.
- Develop a plan to align analytical work with business goals.
Key Focus
- Identify project objectives from a business perspective.
- Ensure that the model addresses the underlying business problem, not just technical metrics.
Outcome
- Clear definition of the business problem.
- Roadmap for data collection, preparation, and modeling aligned with business goals.